Track Record (CV)
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Professional profile split into three (3) distinct and complementary phases:
(i) Executive formation: eight (8) years at two (2) global companies (Donaldson "DCI" & Sanofi "SAN") in different industries (automotive & manufacturing, healthcare & pharmaceuticals), leading roles in sales & business development, strategy and M&A, transformation & change management, and general management; with an MBA at HEC Paris in between companies.
(ii) Entrepreneurial ventures: nine (9) years and six (6) ventures in five (5) industries including healthcare, chemicals, technology, security and real estate. All companies launched and managed under the same roof; scaled direct headcount to sixty (60) employees and coordinated a workforce of more than 1,500 people employed by strategic partners assigned to mutual projects.
(iii) Digital Transformation and AI Automation Advisory for SMBs in different industries including Healthcare, Transportation, Manufacturing, Agricultural Production, Entertainment - Massive Events, Professional Services, and Real Estate.
Experience
2026
Digital Transformation, AI Automation Advisory
Digital Transformation & AI Automation Advisory missions to help SMBs identify their main opportunities/challenges and implement the right technologies (AI focused) to solve complex problems and seize opportunities to improve business top-line and bottom-line.
Key success factor is the combination of a unique profile with deep engineering understanding, strong corporate experience on global organizations with direct P&L responsibility > 100M USD, and diverse entrepreneurial formation launching and scaling businesses in different industries, leading most business functions at different points in time.
2023-2026
Transshipping World Company, S.A. (TWC)
*Guatemala
Founder & Chief Strategy Officer.
Real Estate venture aimed at greenfield projects in Puerto Quetzal, Guatemala. Initial size of 800,000m2 of public land under a long-term (50 year) lease agreement similar to a Public Private Partnership, inside San Jose Airport and Puerto Quetzal Seaport, for the development of industrial (manufacturing), logistics, aviation, clean energy generation, and midstream (oil & gas) infrastructure.
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Project's vision included:
(i) Raising/investing close to USD 250M to develop/operate industrial parks, logistic hubs and horizontal infrastructure required for business units;
(ii) Structure alliances with strategic partners to have them finance/build/operate midstream (oil & gas) and energy generation (CCPP) infrastructure requiring an additional USD 400M investments;
(iii) Transform Puerto Quetzal (TWC industrial parks) into a regional leader in production/export of "national" goods into the US (CAFTA) and an international logistic hub with integrated air, land and sea connectivity, a national clean energy generation platform, and a leading player in the midstream (oil & gas) infrastructure in Guatemala;
(iv) Provide highly attractive tax efficiency solutions to manufacturing companies settling in Puerto Quetzal (special economic zone - ZDEEP).
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*External factors led to the cancellation of San Jose Airport construction (Federal Government) with significant negative impact on financial and fund raising projections, leading to project closure and distressed assets sale.
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General web page (no data room):
https://twc-hub.com/
Project data room:
https://twcgt.com/
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2018-2025
Diverse Company Portfolio
Mexico
Founder, Investor and Director.
Diverse portfolio of companies launched and managed under the same roof. Created and developed companies, reinvesting proceeds in subsequent ventures until concentrating bets in TWC Guatemala real estate project.
(i) NUBMED: raised seed capital and government grants (INADEM) to develop digital healthcare platform; during COVID pandemic transitioned into private label development and sourcing for key healthcare products, and integrated services for public health institutions. Largest contract operated with strategic partner (API) included cleaning/disinfection crews (1,500+ headcount) deployed at Secretaría de Salud (MoH), COFEPRIS, and National Health Institutes during three (3) years.
(ii) SANIFOG: acquired rights for Italian fog-generation technology (security) and transformed it into large-scale disinfection solutions, servicing customers at a national scale through partnerships with cleaning crew providers. Clients included Banco Santander, Intercam, Mexibus, SADER. Designed and carried out local clinical studies to test/prove efficacy eliminating key pathogens including COVID-19.
(iii) SANIFILM: spin-off that offered integrated health prevention, monitoring and control services for the film industry in Mexico, managing operational risks and ensuring continuous operation for audiovisual productions from BTF Media and major production houses (Disney, Amazon, Netflix).
(iv) ALTEL/JABG: technology and security solutions for institutional customers such as IPAB-SHCP, SEDENA and IPN. Implemented physical infrastructure and digital platform based on RFID technology for the control/protection of assets including fixed assets, vehicles, computers, physical files, personnel and visitors. Solution included automated value updates (depreciation) and reports for financial reporting and taxes.
(v) SABIO:​ coffee roasting company with B2B model for restaurants, coffee shops, and office spaces. Business model offers "zero-cost" lease of specialized coffee equipment with coffee consumption contracts, including installation, maintenance and training.​​
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2016-2018
SANOFI
Mexico
Chief of Staff for Sanofi Mexico CEO.
Coordinated the Directive Committee formed by all N-1 to the CEO, collectively responsible for a EUR 700M P&L and performed as the CEO's main ally/support for the definition, implementation and reporting of key strategic initiatives across the organization.
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Led company transformation in line with global guidelines for Business Units (vertical) and Support Functions (horizontal).
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Implemented strategic initiatives including:
(i) redefinition of General Medicines portfolio (P&L of EUR 250M);
(ii) sale/acquisition of molecules or products (M&A targets) and co-marketing alliances with other pharmaceutical companies;
(iii) integration of OTC Business Unit acquired from Boehringer Ingelheim;
(iv) HR initiatives on talent attraction/retention and organizational modernization.
(v) Other strategic initiatives, including Commercial and Industrial Operations, and Medical - Marketing including product launches .
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2013-2016
SANOFI
Mexico
Head of Strategy & Business Development for Sanofi Mexico.
Successfully defined and implemented transformation strategy for Vaccines BU for a EUR 200M P&L by structuring a Public Private Partnership (PPP) with the Ministry of Health (MoH), IMSS, ISSSTE & BIRMEX, securing over EUR 2Bn sales over 15 years with a commitment to invest EUR 200M in manufacturing facilities, and to perform production and technology transfer to MoH (BIRMEX).
Implemented PPP deal through the creation of a Special Purpose Vehicle (SPV) to concentrate assets (human capital, know-how, technology, fixed assets) during 15 years and then transfer the SPV to the MoH (BIRMEX) upon Contract's end, ensuring project operational viability and continuity beyond 15 years.
Executed legal and financial strategy required to label PPP as "self-financed", ensuring no Congress approval requirement, which significantly limited competitors' response capabilities.
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2012
SANOFI
Paris (Global HQ)
Internal Audit & Consulting at Sanofi Global HQ.
Missions across different business units and geographies including:
​(i) integration/reorganization of Rare Diseases BU (Genzyme) in Boston (Global HQ) and Amsterdam (Europe Regional HQ);
(ii) restructuring (layoffs/talent retention) of Pharma BU at Sanofi Italy (Milan);
(iii) operational improvements of Generics BU (Zentiva) in Prague (Global HQ);
(iv) commercial operations audit of Sanofi USA (NY).
2010
Donaldson DCI
Mexico
LATAM Retail Accounts Manager at Donaldson.
Developed new business model for aftermarket parts through retailers focused on servicing transportation fleets outside of the official OEM dealer networks. Identified regional and national auto part shops aligned with strategy, defined commercial guidelines, implemented initiative in Mexico and exported model to other countries/organizations in LATAM.
2008-2009
Donaldson DCI
Mexico
OEM Sales Engineer at Donaldson Mexico.
Achieved sales targets at OEM manufacturers in Mexico, with clients including Daimler, Freightliner, Mercedes, Kenworth, International, Volvo, Hino, Isuzu, CNH, and John Deere. Identified new business opportunities directly at the assembly lines and transformed them into efficiency and cost reduction opportunities for the manufacturing and sourcing (purchasing) teams.
2006-2007
Nissan Mexico
Jatco Mexico
Internship missions. Throughout engineering studies, participated in different intership missions at both NISSAN and JATCO, learning about automotive manufacturing processes for vehicles and for Tier-1 parts like transmission systems (aluminum casting).
Education
2011-2012
HEC Paris
MBA
MBA graduate at HEC Paris.
Specialized courses in Strategy and Finance.
2003-2007
Tec de Monterrey
Mechatronic Engineering
Engineering Major at Tec de Monterrey.
Mechatronic Engineering (Robotics) including 8 months abroad at University of Detroit Mercy.
